Hi, I’m Nicole—the founder and owner of Whitebark Gear. I started this business in Bozeman, inspired by the beauty of the surrounding landscapes and the joy of time spent outside. Now based in Salt Lake City, I continue to design and make small-batch bike bags that bring color, function, and fun to outdoor adventures.

After spending many seasons working and playing outside, I care deeply about making gear that works. Whitebark Gear offers high-quality bags and accessories for cyclists, hikers, and everyday explorers. Whether you’re racing, commuting, or cruising for fun, my bags are made for you.

These days, I balance running Whitebark Gear with my work as a PhD student. When I’m not sewing or studying, you’ll find me hiking in search of wildflowers, pedaling local bikepacking routes, or scouting out the best pastries in town.